How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

Using behavioural economics to convey the value of paid app subscriptions

Tips to better convert free users into subscribers

One key challenge subscription businesses face is that many users don’t perceive the value of paying. Google Play teamed up with The Behavioural Architects to explore how behavioural economics (BE) can be used to better communicate to free users the value of upgrading to paid app subscriptions. Continue reading “Using behavioural economics to convey the value of paid app subscriptions”

Google details how Chrome will block ads


As planned, Google Chrome will start blocking ads on February 15. The company today shared more details on how this feature will work when it’s turned on tomorrow.

Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers. The company then revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. Continue reading “Google details how Chrome will block ads”

Read to me: ReadSpeaker for everyone!

By Lettie Y. Conrad

From the time I was a child, I’ve enjoyed listening to people read aloud — from parents and teachers reading storybooks to spoken-word nights at college to audiobooks on long journeys. There’s something quite soothing and somewhat magical about the written word coming to life with voice. While I listen, my eyes are free to look up and gaze out a window, my hands are available to tinker with a puzzle or pet a cat. Continue reading “Read to me: ReadSpeaker for everyone!”

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.

The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”

“Interactivity in scientific figures is a key tool for data exploration and the scientific process”

Last summer we launched our interactive figures initiative with plotly. Since then, we have published 22 interactives figures in seven articles across two platforms (F1000Research and MNI Open Research). Our collaboration with ploty (and Code Ocean) was also covered in a recent Nature Toolbox article. Continue reading ““Interactivity in scientific figures is a key tool for data exploration and the scientific process””

Has the tide turned? A new culture for Responsible Metrics is on the horizon

Katrine Sundsbø reflects on the UK Forum for Responsible Metrics event, held on the 7th February 2018.

The topic ‘responsible metrics’ has gone from hot to boiling after RCUK signed DORA(San Francisco Declaration on Research Assessment) Wednesday 7th February. This means that they, as a funding organisation, are committing to good practice in regards to the use of metrics in research assessment. The timing of the event by UK Forum for Responsible Metrics on Thursday 8th February could therefore not have been better.

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TechBlog: eLife replaces commenting system with Hypothesis annotations

The next time you feel moved to comment on an article in the open-access online journal eLife, be prepared for a different user experience. On 31 January, eLife announced it had adopted the open-source annotation service, Hypothesis, replacing its traditional commenting system. That’s the result of a year-long effort between the two services to make Hypothesis more amenable to the scholarly publishing community.

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He Predicted The 2016 Fake News Crisis. Now He’s Worried About An Information Apocalypse.

In mid-2016Aviv Ovadya realized there was something fundamentally wrong with the internet — so wrong that he abandoned his work and sounded an alarm. A few weeks before the 2016 election, he presented his concerns to technologists in San Francisco’s Bay Area and warned of an impending crisis of misinformation in a presentation he titled “Infocalypse.”

“What happens when anyone can make it appear as if anything has happened, regardless of whether or not it did?” technologist Aviv Ovadya warns.

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Crypto Canon

Here’s a list — building on and including Chris’ last roundup — of crypto readings and resources. It’s organized from building blocks and basics; foundations (& history); and key concepts and beginners’ guides — followed by specific topics such as governance; privacy and security; scaling; consensus; cryptoeconomics and investing; fundraising and token distribution; decentralized exchanges; stablecoins; and cryptoeconomic primitives (crytocollectibles, curation markets, games). We also included a section with developer tutorials, practical guides, and maker stories — as well as other resources, such as newsletters and courses, at the end.

We’ll soon be updating this regularly at crypto.a16z.com, for now we’ll keep it updated here. You can also find most of a16z’s writings, posts, and videos on the topic at a16z.com/crypto.

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